Search Engine Optimization

Search Engine Optimization Services

When we first began in 1995 there was a search engine that operated differently from all the rest. In fact, this particular search engine still exists today and most people don’t use it anymore. However, what we liked was that we could upload a website and instantly see how it ranked. Consequently, if we didn’t like the ranking we’d make changes and upload it again. As a result, we could see how the ranking changed. Now you may wonder what this ancient history has to do with SEO today. Especially since we hear about all the updates search engines are constantly making. However, one thing hasn’t changed and that is that each search engine wants to be the one you use. As a result they all try to give the best search results.

You may have heard about “white hat” and “black hat” SEO methods. What this refers to is that there may be ways to trick the search engines into ranking your site over your competitors. However, these tricks would fall into the “black hat” category. Plus, they will only work for a while. Consequently, once the tricks are detected your site will actually get banned. As a result, your website won’t be in the search results at all.

Google Has a No Spam Policy

Search engines don’t want spam-like content. For example, if you have an online store selling shoes be careful about your use of the word “shoes” on the website. For instance, you’ll get banned from the search engine by using the word “shoes” once or twice in every sentence. In fact, repeating words a little less frequently will just result in poor ranking. Also, if you were the President of Google would you rank a shoe store higher because they repeated “shoes” more often than anyone else? Naturally, you would realize that repeating the same word does not make that website better. Similarly, there was a time when entire businesses were built around getting “backlinks” from other sites to yours. In fact, the idea started off good and turned into spam. For example, backlinks from other sites to yours were seen as endorsements from those sites. For instance, if I have a website about shoes and you linked your website to mine you must like mine. In fact, the only reason you’d do that is if you thought my site had something your visitors might like. Naturally, it sounds reasonable so far. However, the problem developed when people decided that if one link from another site would help them rank better than one hundred links would help them even more.

A new industry was born, spam backlinks

It is important to realize that the people at Google are pretty smart. Consequently, they pick up on the fact that your site has no backlinks today and tomorrow it has 500. Consequently, they realize the only way that could have possibly happened is that you hired someone to go out and buy backlinks. In fact, if you have hired a company to do that, you have a problem. As a result, the best thing you could do now is to contact all the places that did link to you and ask them to remove the links. Otherwise, if you don’t do this you’ll certainly get banned from Google.

How can I get quality backlinks?

The best way to get backlinks is the old fashioned way. For example, you ask people if they will link to your website if you link to theirs. Alternatively, you could hire us to do that for you. The only way it works is one link at a time. For example, a family law attorney on the East coast of South Florida might give a link. For instance, that attorney may have a friend from law school who is on the West coast of Florida. Consequently, they could make mutual links to each other’s website. As a result, they would benefit from this arrangement. Naturally, the South Florida clients are NOT going to drive to the West coast of the state to see their attorney. Consequently, both attorneys are in a way endorsing each other by agreeing to the mutual links.

Plus, similar arrangements can be made in all types of businesses. Also, if your site only talks about how awesome you are then nobody but your friends would agree to a link. Conversely, if you have some useful information, free downloads, helpful tips related to your industry or something else of interest then others just might make a link to your website. Of course, this will take place naturally over time and Google will detect that natural growth. Additionally, we have also found that the use of Social Media Marketing can be an effective way of getting good search engine optimization results.

I’m Impatient, What Can We Do To Organically Get Results Now?

You have options, you can go for the people who promise and guarantee to get you on the first page in 30-days. However, our suggestion is that when you get that guarantee from someone grab your wallet and run. Obviously, nobody can guarantee where your site will rank except the search engines. Also, we have seen companies that claimed to have a “back door” to the search engines. Additionally, they claim that most web developers don’t qualify for this back door. Consequently, these scammers make reputable companies seem like they are making excuses when they correctly state that there is no secret back door. The search engines don’t offer some premium service to a small percentage of search engine optimization companies.

If it sounds too good to be true, it probably is!

The fact is that it will take time to help your business to gain better rankings over time. However, if you go the spam route you just might get on the first page of the results only to get banned. Conversely, when you hire us we will do things properly. As a result, we will never do things in a “spamish” way. Consequently, over time your results will improve. Plus, having links to your website is less important than having good, high-quality content. As a result, we have a writer with a Master’s Degree in Journalism. Her job is to write the content for you. Consequently, if you were the President of Google isn’t that the type of search results you’d want your customers to see? With us you’ll never get empty promises; you’ll get years of experience and proven methods.

Search Engine Optimization Our Way

We will inspect your existing website to see what was done properly and what may need improving.
Next we will check the competitors that rank better than you and see what they are doing.
Then we will want to see the results of our work so we will make use of tracking software.
We’ll compile a list of the important phrases people use prior to making a purchase.
Our writer check all the text to see where it may be improved by eliminating spam.
We will set the proper meta tags for each page of your website.
Plus, we will install a blog or add content to your blog.
You’ll have separate mobile, image, video, and standard sitemaps.
We will check your social media sites and make recommendations as needed.
Lastly, we will check your site in Internet Explorer, Safari, Chrome and FireFox to see if errors show up in any browsers.

We have clients that have a website only because they want to look like they are keeping current with the times. This page isn’t for them! You decided to view this page now to learn about how to get better search engine ranking. Consequently, you already know that you get more business when your website ranks well. Forget the spam, forget the scams; search engines want to rank sites well when they are made properly and filled with high-quality content.